SCOTT

Oreo

Ice Cream. Latam launch

A new launch for Latin America market.

Nestlé and R&R successfully launched a new, joint-venture brand in the ice-cream, frozen food and chilled dairy sector. That brand is Froneri. Froneri combines Nestlé and R&R's ice-cream activities in Europe, the Middle East (excluding Israel), Argentina, Australia, Brazil, the Philippines and South Africa. Starting in Argentina Froneri launched Oreo's Ice Cream for the latinamerica market. A new succesfully and long awaited launch for the Latin America's consumers.

Capabilities involved

  • Packaging design
  • POP
  • Creative Services
  • Campaign